BRB CEO, Gabriel Menkin, Featured in USA Today

USA Today recently featured Blue Ribbon Bags' CEO, Gabriel Menkin, in an article highlighting his entreprenurial acumen and how it drives the success of BRB in the travel industry.

Original Article: https://www.usatoday.com/story/special/contributor-content/2023/07/20/gabriel-menkins-journey-as-ceo-of-blue-ribbon-bags/70439686007/

Specifically mentioned:

Gabe was an entrepreneurial amateur when Daniel Levine, the company’s founder, approached him with an innovative idea for the travel industry. Levine saw potential in Gabe’s fresh perspective, convinced that his outsider’s viewpoint could disrupt an industry ripe for innovation. Despite his travel industry novice status, Gabe recognized the opportunity to bring Levine’s idea to life, and after a year of careful consideration, he took the plunge into the world of lost luggage and ancillary revenue. 

The journey, however, was far from a first-class cruise. Gabe and his team faced a tumultuous sea of challenges, including navigating the company through a global pandemic and managing a lost luggage crisis. Not to mention the daunting task of creating and maintaining positive cash flows, as the company, resolutely private, never relied on institutional funding. The waves seemed relentless, but as Gabe would say, they were “still crushing it every day”.